How the Brief is made

1. Sources first
2. Checked word for word
3. Editor's standing approval
4. Corrected in public

What the Brief is

The Otto365 AI Brief is a short video that explains one AI story in plain English for small businesses. It comes out twice every weekday, at 11:30 and 17:30 UK time. Every episode follows the same shape: what happened, why it matters to you, and one thing to do this week.

It is made by Apps 365 AI, part of APPS 365 LTD. Otto365 is our animated presenter.

Where the facts come from

• Primary sources first. Every fact comes from the company's own announcement or official guidance (the primary source), or from at least two independent, reputable news outlets. A story that only one outlet reports, with no primary source, is not covered.
• Checked word for word. We keep a copy of every source page, and each fact in the script is matched to an exact quote from it before the voiceover is made.
• Dated, with the year. Every release, launch or roll-out is dated, both spoken and on screen, so you can see when it happened.
• Attributed. "Announced" means the company said it. "Reported by" names the outlet when a news organisation is our source. Company figures are given as "the company says".
• Sources are linked. Every episode page lists its sources with a link to the original.

Fact and opinion are kept apart

Our own view is always introduced as "my take" and labelled as opinion on the page. Everything else in an episode rests on a source you can check.

How each episode is approved

Every episode must pass the same checks before it is published: every claim must match an exact quote from a saved copy of its source, and the script must pass our house rules. The approval is recorded with the episode, and an episode that changes after approval cannot be published until it is checked again. From 15 October 2026, episodes that pass these automated checks are published under the standing approval of our editor, Peter Ferguson, who set the rules and is responsible for the series and its corrections. Before that, he checked and approved each episode himself. Each episode page says which applies. This site only shows episodes that have passed the checks.

How we use AI

Otto365 is an animated character and his voice is generated by AI. We never imitate a real person's voice or likeness, and we do not use photorealistic AI images or third-party footage. Scripts are drafted with AI assistance. From 15 October 2026, the day's stories are also chosen by AI, following rules our editor, Peter Ferguson, set, and every claim is checked against its sources by our automated checks before the episode is published under his standing approval.

Voiced by AI. Fact-checked against its sources. Apps 365 sells AI and Microsoft 365 services. Not endorsed by companies named.

News and promotion are kept apart

Apps 365 sells AI and Microsoft 365 services, so we have a commercial interest in some of the stories we cover. The news part of an episode never mentions our services. Anything that promotes Apps 365 comes after the news and is clearly labelled as ours.

What we do not cover

We do not cover lawsuits, allegations about named individuals, elections or politics, unless a primary court or regulator document exists and a second reviewer agrees it is right to cover it.

When we get it wrong

We fix errors within 24 hours of finding them or being told about them, say what changed and when, and log every correction in public. Read the corrections policy and log, or report an error.