Privacy notice

Who we are

This site is run by APPS 365 LTD ("Apps 365", "we"). Registered in England and Wales. Company No. 13955007. Registered office: 20-22 Wenlock Road, London N1 7GU. We are the controller of the personal data described here. Contact us about privacy at info@apps365ltd.com or by post to 20-22 Wenlock Road, London N1 7GU, United Kingdom.

The short version

No cookies, no tracking scripts, no advertising tags and no third-party embeds.
Our fonts, scripts and videos are served from our own server, so no other company sees your visit.
Our web server keeps standard access logs, which we use to keep the site secure and to count visits.
If you sign up for the Brief by email, we use your address only to send it, with your consent. Every email has an unsubscribe link, and we cannot see who opens or clicks.

Server access logs

When you visit, our web server records the request your browser sends: IP address, browser type, the page requested, the referring page, and the date and time. We use these logs to keep the site secure, to fix problems and to count visits in totals that do not identify anyone. Our lawful basis is our legitimate interests in running a secure website and understanding how many people use it.

Raw logs are archived monthly and each month's archive is deleted at the end of the following month, so they are kept for no longer than about two months. The visit totals made from them (pages viewed, visits per day, referring sites) do not identify anyone and are kept longer.

What is stored on your device

Nothing, unless you use the "Pause motion" button. That stores one setting (otto365-motion) in your browser's local storage so the site remembers your choice. It is never sent to us. You can clear it at any time in your browser settings.

If you sign up, we use your email address to send the Brief: One email each Friday with the week's episodes. Each email ends with a short, labelled note from Apps 365 AI. Unsubscribe any time. The Apps 365 AI note is clearly labelled as our promotion, and because of it the Brief counts as marketing email, so we only send it with your consent.

What we keep: your email address; when you asked to sign up, on which page and from which IP address; the exact wording you agreed to and its version; when you confirmed and from which IP address; when we last emailed you; and a short history of what happened (for example "confirmation sent", "confirmed", "unsubscribed").
Why: to send you the Brief, and to show that you agreed to get it. The law asks us to keep a record of who agreed, when and how. The confirmation step and the IP addresses also help stop people signing up someone else's address.
Lawful basis: your consent (UK GDPR Article 6(1)(a) and regulation 22 of the Privacy and Electronic Communications Regulations). We send one email with a confirmation link, and nothing else until you confirm with that link (double opt-in).
Withdrawing consent: every email has an unsubscribe link: open it and press Unsubscribe. Many email apps also show their own Unsubscribe button, which stops the emails in one click. You can also email info@apps365ltd.com. Withdrawing consent does not affect emails we sent before.
No tracking: our emails have no tracking pixels and no tracked links, so we do not know who opens an email or clicks a link. The Otto365 logo in the email is loaded from our website, the same file for everyone. Links to apps365.ai carry a campaign tag (for example utm_source=otto365) that tells Apps 365 AI a visit came from the Brief, not who you are.
Who handles it: the list is stored in a database at our hosting provider and the emails are sent by our own mail server there. We do not use a newsletter company. We never sell your address or share it for anyone else's marketing.
How long we keep it: if you do not confirm, the link stops working after 7 days and we delete the sign-up after 30 days. While you are subscribed we keep your details. When you unsubscribe we stop straight away, then keep your address, the consent record and the date you unsubscribed for 2 years, to show that we had your consent and that we stopped, and then delete them. Records of individual emails sent are deleted after about 13 months.
Stopping automated sign-ups: the form has a hidden field that only robots fill in, checks how quickly it was sent, and counts sign-ups from each connection for one hour. For that count we store a coded version of your IP address, never the address itself, and delete it within a day. A short technical log of sign-up decisions (with the coded IP address, never your email address) is kept for up to 2 months.
Do you have to give it? No. We only need your email address if you want the Brief by email. Everything on this site works without it.

If you email us

If you email us, for example to report an error, we use your name, email address and message to reply and to fix the problem. Our lawful basis is our legitimate interests in responding and in keeping the Brief accurate. We keep this correspondence for up to 12 months, in line with the records we keep for each episode, unless it is needed longer for a legal reason.

If you message our Telegram bot

Our newsroom bot only takes instructions from our editor. If anyone else writes to it, we keep their Telegram user number and the time for 14 days, to stop abuse, and then delete it.

Our hosting provider stores this site, its logs and the Brief email list on our behalf, under contract, and our emails are sent from our own mail server there. We do not sell personal data or share it for advertising. Links to other websites, including social platforms, take you to services with their own privacy policies.

Your rights

You can ask us for a copy of your personal data, ask for the details you gave us for the Brief by email in a format you can reuse, and ask us to correct it, delete it, restrict how we use it, or stop using it where we rely on legitimate interests. Where we rely on your consent (the Brief by email), you can withdraw it at any time, as easily as you gave it. Email info@apps365ltd.com. We reply within one month.

Complaints

If you are unhappy with how we have handled your personal data, please complain to us first by email at info@apps365ltd.com. We will acknowledge your complaint within 30 days and tell you what we are doing about it. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.

Changes

If we change how we use personal data, we will update this notice before the change and show the new date at the top. If a change affects the Brief by email, we will tell subscribers by email before it takes effect.