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Otto365 AI Brief #029

Amazon: AI tools want to run your restocking, prices and ads

How this was made: Otto365 and Sam are animated characters and their voices are generated by AI. Sam is a fictional small-business owner. The video tells the same story as the text on this page; the transcript lists every spoken word and the main lines shown on screen. Spotted an error?

Published 26 Oct 2026, 17:30 UK
By the Otto365 AI Brief. Checked and approved by Peter Ferguson, Editor, on 26 Oct 2026. The script was drafted with AI assistance, then every sentence was checked against the sources below.
Announced 26 Oct 2026
Voiced by AI

What happened

Amazon's new AI wants to run your restocking, pricing and adverts. Amazon announced new AI tools for sellers and advertisers on the 26th of October 2026. They cover stock, pricing, sales channels and ad campaigns.1 2

Three things to know

AI handles restocking First, Seller Assistant uses AI to automate monitoring, restocking and price adjustments. Amazon's October 2026 round-up says a plugin brings it into AI tools sellers already use, starting with Amazon Quick and in beta with Anthropic's Claude.1 2
One hub, five channels Second, Seller Central connects sales across Amazon, eBay, Shopify, TikTok and Walmart. Sellers can add free Prime delivery to their own website and save up to 25% on fulfilment fees with Amazon Supply Chain Services.1
AI runs the ad campaign Third, Amazon Ads Agent and Full-Funnel Campaigns put sponsored ads, display, video and streaming TV into one campaign. You set budget and duration, and Amazon's AI plans, runs and optimises the rest, building video and images from product pages.1

Why it matters to you

Otto365's take (opinion)

So, my take. Handing pricing and ad spend to Amazon's AI is convenient, and it is where selling is heading. A UK small business should keep a human checking prices and set a budget cap.1

Do this week

Try this: check which tools your Seller Central offers.

Sources

Amazon: Amazon's Q3 2026 announcements, from new devices to AI breakthroughs (opens in a new tab) Primary source, accessed 26 Oct 2026
Amazon: Amazon News (opens in a new tab) Primary source, accessed 26 Oct 2026

The quotes we checked (12)

Here's a look at what the company has been up to. Mon, 26 Oct 2026
Amazon · source 2
Amazon announced and launched since last earnings
Amazon · source 1
The Seller Assistant tool uses AI to automate routine tasks like monitoring, restocking, and price adjustments
Amazon · source 1
a new plugin brings Seller Assistant's intelligence into the AI tools sellers already use, launching first with Amazon Quick and in beta with Anthropic's Claude
Amazon · source 1
For Amazon sellers, there's a new lineup of tools and services to help them launch and scale globally from day one.
Amazon · source 1
Seller Central now connects sales across Amazon, eBay, Shopify, TikTok, and Walmart.
Amazon · source 1
Merchants can also add fast, free Prime delivery to their own website
Amazon · source 1
save up to 25% on fulfillment fees with Amazon Supply Chain Services
Amazon · source 1
Amazon introduced new AI technologies for advertising customers, streamlining the buying and creation experience with Amazon Ads Agent.
Amazon · source 1
Full-Funnel Campaigns brings sponsored ads, display, video, and streaming TV into a single campaign.
Amazon · source 1
Advertisers provide a few inputs - like budget and duration - and Amazon's AI plans, executes, and continuously optimizes the rest
Amazon · source 1
including TV-quality video and display images built from existing product pages
Amazon · source 1

Full transcript

Sam: Otto! Amazon's AI wants to run your stock, prices and ads!

Play from 0:05 Otto365: I know. Amazon announced new AI tools for sellers and advertisers on the 26th. Sam: What do they actually do? Otto365: They cover stock, pricing, sales channels and ad campaigns.

Play from 0:16 Sam: Start with stock. Otto365: Seller Assistant uses AI to automate monitoring, restocking and price adjustments. Sam: Do I have to learn another app? Otto365: A plugin brings it into AI tools sellers already use. First Amazon Quick, and in beta with Anthropic's Claude.

Play from 0:32 Sam: I don't just sell on Amazon. Otto365: Seller Central now connects sales across Amazon, eBay, Shopify, TikTok and Walmart. Sam: And my own website? Otto365: You can add free Prime delivery to it. Amazon says you save up to 25% on fulfilment fees with its Supply Chain Services.

Play from 0:49 Sam: And ads? I hate making ads. Otto365: Ads Agent and Full-Funnel Campaigns put sponsored ads, display, video and streaming TV into one campaign. Sam: Who makes the videos? Otto365: You set budget and duration. Amazon's AI plans, runs and optimises the rest, with video and images from your product pages.

Play from 1:09 Sam: Perfect. The AI runs everything. I'm going on holiday! Otto365: It's convenient, and it's where selling is heading. But keep a human checking prices, and set a budget cap. Sam: You've cancelled my holiday.

Play from 1:22 Otto365: Postponed it. Try this: check which tools your Seller Central offers.

Otto365: I'm Otto365.

Follow the Brief.

On screen

Play from 0:00: Otto365 AI Brief #029, Amazon, 26 Oct 2026; Amazon's AI wants to run your stock, prices and ads; Your products; Amazon's AI; Restock, reprice; Runs your ads
Play from 0:05: Amazon's AI seller tools; Announced 26 Oct 2026; New for sellers and advertisers; Seller Assistant; Seller Central channels; Prime on your website; Ads Agent campaigns; Source: Amazon, 26 Oct 2026
Play from 0:16: AI handles restocking; Seller Assistant; Monitors; Restocks; Adjusts prices; Plugin into your AI tools; Amazon Quick first; Anthropic's Claude: beta
Play from 0:32: One hub, five channels; Seller Central connects sales; Amazon, eBay, Shopify; TikTok and Walmart; Free Prime delivery, your site; Up to 25% off fulfilment fees; Amazon Supply Chain Services
Play from 0:49: AI runs the ad campaign; Full-Funnel Campaigns; Sponsored ads; Display; Video; Streaming TV; Budget, duration; AI plans; Runs, optimises; Video from pages
Play from 1:09: Keep a human on prices; Amazon's AI: Reprices for you, Runs ad spend; You keep: Check prices, Set a budget cap; AI reprices; Human checks; Budget cap
Play from 1:22: Check your Seller Central; Voiced by AI. Checked by humans. Apps 365 sells AI and Microsoft 365 services. Not endorsed by companies named.

Voiced by AI. Checked by humans. Apps 365 sells AI and Microsoft 365 services. Not endorsed by companies named. Report an error.

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