Otto365 AI Brief #033

Amazon: judge AI by results, not by how much it is used

Amazon's memo on AI offered as a model

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  • Published
  • By the Otto365 AI Brief. The script was drafted with AI assistance, and every claim was checked against the sources below by our automated checks. Published on under the standing approval of Peter Ferguson, Editor.
  • Announced 27 Oct 2026
  • Voiced by AI

What happened

Amazon's AI memo to engineers is offered as a model for customers. Amazon announced an updated role guideline for its software engineers on the 27th of October 2026. It is a memo on using AI and on measuring that use.12

Three things to know

  1. What is not changing First, Amazon says AI is changing software engineering faster than the cloud or serverless did. Rather than define good AI practice, it defined the role by what is not changing: impact on customers, businesses and teams.1
  2. Flawed as targets Second, Amazon says input metrics like token usage, tool adoption and code changes are deeply flawed as targets, and can raise costs. They still correlate with outcomes, and Amazon recommends watching the 10th and 90th percentile teams.1
  3. A finding, not a failing Third, the memo says if current AI tooling does not benefit your work, that is a finding, not a failing: document why and share it. Amazon expects leaders to use the tools hands-on and say where they helped and did not.1

Why it matters to you

Otto365's take (opinion)

So, my take. For a UK small business, judge AI by customer results, not usage. Ask staff where it helps and where it does not.1

Do this week

Try this: use AI on one task and note whether it helped and why.

Sources

  1. Amazon: An update from Amazon engineering leadership on the role of the developer in the age of AI (opens in a new tab) Primary source, accessed 28 Oct 2026
  2. Amazon: Amazon News (opens in a new tab) Primary source, accessed 28 Oct 2026
The quotes we checked (20)
  • the outcome, not which tools are used. Tue, 27 Oct 2026

    Amazon · source 2

  • Amazon believes sharing our vision for the SDE role of the future can serve as a model for our customers.

    Amazon · source 1

  • Based on key learnings and observations from the most successful SDEs at the company, they developed an updated role guideline.

    Amazon · source 1

  • The following is a memo shared with software engineers across Amazon.

    Amazon · source 1

  • how you should be using AI, and how you should be measuring AI usage in your teams and organizations.

    Amazon · source 1

  • AI is changing the work of software engineering both more quickly and more fundamentally than these previous trends.

    Amazon · source 1

  • two decades of technology trends (the cloud, microservices, serverless, etc.) have reshaped the work that SDEs do.

    Amazon · source 1

  • Any definition we write now will likely look antiquated by this time next year.

    Amazon · source 1

  • we have decided to focus on what is not changing as we evolved the SDE roles. Specifically, impact on our customers, our businesses, and our teams.

    Amazon · source 1

  • The outcomes that matter aren’t changing, even if the inputs, tools, and techniques are changing faster than ever.

    Amazon · source 1

  • we have tackled those problems by using input metrics instead, like token usage or adoption of AI tools, or throughput metrics like code changes and reviews. We are all aware of how deeply flawed these metrics are, primarily because they are disconnected from what matters.

    Amazon · source 1

  • if used as a target instead of a measure, drive negative outcomes, increasing costs (tokenmaxxing is at odds with frugality), and increasing complexity (measuring LOC is at odds with invent and simplify).

    Amazon · source 1

  • we have found that these input metrics correlate well with the outputs that matter and expect they will continue to do so for some time.

    Amazon · source 1

  • Using these input metrics, with care and judgement, as you think about your career and your organization’s performance is appropriate.

    Amazon · source 1

  • We recommend paying special attention to the 10th percentile (finding those teams who aren’t embracing AI effectively and understanding why) and the 90th percentile (finding those teams who are heavily using AI and understanding whether they’re seeing delivery increases to match) of AI adoption.

    Amazon · source 1

  • If your work does not benefit from current AI tooling, that is a finding, not a failing. Document why, share it with your community of peers, bring it to your manager, and work to find solutions.

    Amazon · source 1

  • Sufficient understanding means you have used these tools on your production work, can describe a task where they helped and a task where they did not, and can explain that judgement to your team.

    Amazon · source 1

  • working with them hands-on rather than relying on what you hear

    Amazon · source 1

  • making sure that your team or organization is using AI to the best effect to improve delivery for customers and your business.

    Amazon · source 1

  • We believe that it is best to measure, and be measured by, long-term outcomes.

    Amazon · source 1

Transcript

Full transcript

Sam: Otto! Amazon's memo on AI, offered as a model!

Play from 0:04 Otto365: I know. Amazon published an updated role guideline for its engineers on the 27th of October. Sam: What does it actually say? Otto365: It's a memo on using AI and measuring that use. Amazon offers it as a model for customers.

Play from 0:17 Sam: So what counts as good AI work? Otto365: Amazon says AI is changing engineering faster than the cloud or serverless did. So it skipped defining good AI practice. Sam: Then what is the role about? Otto365: What is not changing. Impact on customers, businesses and teams.

Play from 0:33 Sam: Can I just count how much the team uses it? Otto365: Amazon says metrics like token usage are deeply flawed as targets. So are tool adoption and code changes. Sam: So they're useless? Otto365: They can raise costs, but still correlate with outcomes. Amazon recommends watching the 10th and 90th percentile teams.

Play from 0:53 Sam: And if AI doesn't help? Otto365: The memo says that is a finding, not a failing. And leaders should use the tools hands-on, and say where they helped and did not.

Play from 1:03 Sam: An AI usage league table! Otto365: My take: judge AI by customer results, not usage. Ask staff where it helps and where it does not. Sam: I'd already made the trophies.

Play from 1:16 Otto365: Give one to whoever finds where it doesn't help. Try this: use AI on one task and note if it helped.

Otto365: I'm Otto365.

Follow the Brief.

On screen

Play from 0:00
Otto365 AI Brief #033, Amazon, 27 Oct 2026
Amazon's memo on AI offered as a model
Memo to Amazon engineers
Role guideline updated
Measure by outcomes
A finding, not a failing
Play from 0:04
Amazon's memo on using AI
Published 27 Oct 2026
Changing: Inputs and tools, Techniques
Not changing: Customer impact, Business and teams
Source: Amazon, 27 Oct 2026
Play from 0:17
What is not changing
Past trends: The cloud, Serverless
AI: Faster change, More fundamental
AI definitions age quickly
Role defined by impact
Customers, businesses, teams
Play from 0:33
Flawed as targets
As a target: Costs rise, Complexity rises
As a measure: Correlates well, Use with care
10th percentile: Not embracing AI, Understand why
90th percentile: Heavy AI use, Delivery to match?
Play from 0:53
A finding, not a failing
AI doesn't help?
Document why
Share with peers
Bring to manager
Leaders use the tools hands-on
Name a task where it helped
Name a task where it did not
Play from 1:03
Judge AI by results
Usage: Tokens used, Tools adopted
Results: Customer impact, Delivery
Staff AI note
Where it helped
Where it did not
Why
Play from 1:16
One task: note if AI helped
Voiced by AI. Fact-checked against its sources. Apps 365 sells AI and Microsoft 365 services. Not endorsed by companies named.

Voiced by AI. Fact-checked against its sources. Apps 365 sells AI and Microsoft 365 services. Not endorsed by companies named. Report an error.