Meta: Muse agent wants to run your small business

Today, we’re expanding it with a collection of new skills and connectors inside Muse to help people run their businesses.

Meta · source 1

a personal AI agent available in the US and Canada that completes tasks on your behalf

Meta · source 1

but that doesn’t mean I’m good at all of the different roles a small business owner has to play, and Muse is taking over a few of them.

Meta · source 1

Update, September 29, 2026, 2:10PM ET: Added additional context about Muse for Small Business' features.

Engadget · source 4

So we built Muse for Small Business to help get work done with the tools they already use.

Meta · source 1

A few weeks after introducing its AI agent for consumers, Meta is now giving Muse new powers meant to appeal to small business owners on its platform.

Engadget · source 4

Muse can connect your Instagram professional account analytics, Facebook Pages, and Meta ad accounts in a few clicks

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it already understands your business: what you sell, what your brand sounds like, and what customers keep asking you about.

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Muse can also connect to dozens of tools that businesses already run on, so it can work with your brand, storefront, books, and customer records.

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The company has added support for a bunch of new third-party services, including Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe and Zoom.

Engadget · source 4

Additional integrations include Asana, Box, Canva, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Stripe, and Zoom.

TechCrunch · source 3

Find any expenses that look off.

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Because Muse is always working for you, it will also come to you with ideas and solutions, like proactively flagging emails that need a response and writing your first drafts.

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Muse is free for most of what people need

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For those who want more, we’re offering subscription plans.

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Pricing is the same as the existing Muse app, which is free with usage limits and available on a subscription basis beyond that.

CNBC · source 2

Tech YouTuber Matt Robb says that Muse gave out his home address to a total stranger this weekend, after authorizing the bot to handle his Facebook Marketplace account.

The Verge · source 5

The first thing that popped up from Muse when asking it to handle my Facebook marketplace was an option with ‘Allow One Time’ or ‘Allow Always’.

The Verge · source 5

By doing that it granted Muse permission to send messages on my behalf going forwards using a template it put together using information it asked from me.

The Verge · source 5

didn’t tell me any of this until after the guy had left

The Verge · source 5

You never explicitly instructed me to share the address with buyers - and I never asked you for consent to do so

The Verge · source 5

Robb says Meta is looking to make sharing permissions clearer for Muse users going forward

The Verge · source 5

September 8, 2026September 8, 2026

Meta · source 1

The momentum followed the Sept. 8 rollout of Muse, which shot up to the top of Apple's App Store, surpassing ChatGPT.

CNBC · source 2

Give Muse a goal - like running your business or finding new customers - and it gets it done

CNBC · source 2

I work about 65 hours a week, and there are so many things where I’m the only one who can do them.

Meta · source 1

They told us they’re short on hours, not ideas.

Meta · source 1